Monday, May 23, 2011

The JAMLAB logline. . .

Many of you may have heard of or actually read Save The Cat! The Last Book On Screenwriting That You'll Ever Need by Blake Snyder. Several individuals, across the writing spectrum from novice to pro, have validated the book's claim - maintaining that it is indeed the one and only source for understanding the screenwriting business. 


The logline, or one-sentence synopsis of the movie, is an essential component of successful scripts. A great logline tells you what the movie is, hooks your attention, and leaves you wanting more. A clever friend of mine recently suggested that I use this principle to describe JAMLAB. 

So... without further delay, here is the JAMLAB logline:

JAMLAB helps people make their calling their career.

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